I have dedicated the past three decades to immersing myself in the intricate processes involved in every stage of product development — from conception to design, development, production, sales, and marketing. Currently situated on the picturesque island of Kauai, my career has seen me forge successful relationships with renowned brands across the United States and Europe.
My journey includes a stint as the Senior Apparel Designer for "Advanced Product", Surf, Men's Training, Tech Outerwear and MilTac at OAKLEY, where I contributed for over five years, honing my skills and expertise. Prior to that role, I assumed the responsibilities of both Merchandising and Design Director at various brands for eleven years, and later transitioned into the position of Director of Production for an additional two years.
The positions I have held in the industry have varied in scope, ranging from overseeing small teams at companies such as Alp-n-Rock and RHYTHM USA to leading larger staff at Perry Ellis (Action Sports - MCD, GOTCHA, REDSAND). Throughout my career, I have worked across different retail segments - from Mass Market to Core Retailer to Boutique - providing me with a comprehensive understanding of the apparel industry.
My experience encompasses all aspects of the product lifecycle, including design, development, merchandising, and production. I am well-versed in navigating the journey of a product from conception to the sales floor. Having traveled extensively to collaborate with affiliates, licensees, and manufacturers globally, I have gained a deep appreciation for the complexities of running operations on a day-to-day basis with an international perspective.
My track record of success is rooted in my ability to create authentic brand identities through innovative design and the delivery of exceptional finished products. My dedication to excellence and passion for the industry have consistently driven me to achieve results that exceed expectations.